The Levi’s 501 has the amazing ability to become what the times needed it to be, that’s why it’s lasted this long. Let’s take a moment to appreciate these classic jeans that were originally made for the badasses of the Wild West. It was the wardrobe of counterculture, the sexy statement of the women empowerment movement, the jeans du jour of the Hollywood cool kids because the jeans are like blank canvases that invited them to make their own mark. The 501s were ripped and cut, distressed and a patched up, worn over and over again as the statement of their personal and creative, and even political expressions.
Levi’s invites us to all be collaborators. And now it’s your turn to put your own mark on the 501. Go ahead and make your 501 jeans uniquely yours. These aren’t your mom and dad’s 501s anymore. It’s your time to make a statement.
Levi’s celebrates the 146th anniversary of the birth of the first jeans ever. To mark this day, we have given the most stylish and artistic content creators from fashion, music and the visual arts free rein to get personal and creative on their 501s. You can see their customized jeans on display at the SM Makati Levi’s Tailor Shop on May 18 to 30 and let them inspire you to make your own mark on your Levi’s 501.
Here are some of the highlights:
May is a great month to get your own pair of Levi’s 501. Get three free customization services when you buy a pair of Levi’s 501 (a minimum spend of P3,500) on May 25-26 at the Levi’s SM Makati Tailor Shop. If you drop by any Levi’s Store on 501 Day — May 20, you get 501 pesos off your Levi’s 501 purchase.