Chanel is swearing off fur and animal skins for good

Gelo Lasin

The fashion industry has become more environmentally-conscious in the past few years, with luxury brands such as Gucci, Michael Kors swearing off on the use of fur and animal skins for their products.

highsnobiety.com

With Chanel being the latest to make the shift after immense pressure from animal advocates, it seems that trend is here to stay for good.

The Parisian Fashion house recently made the monumental adjustment for ethical reasons, as it claims that acquiring ‘responsibly sourced’ skins for their products have proven difficult in recent years.

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The move is also seen as a way for Chanel to appeal to its Gen Z and millennial audience, who reportedly prefer products that are ‘ethically sourced and have minimal environmental impact.’

Animal advocates PETA (People for the Ethical Treatment of Animals) – who applauded Chanel’s move – has long considered the use of animal skin in clothing as unnecessary, as it claims that fake fur and leather are nearly indistinguishable to real ones, thanks to today’s technology.

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